Some folks need space to think. Some need sharper words. Many need both. By J offers whole-person coaching, career positioning and communications advisory, separately or together.

You may be navigating a personal or professional transition, trying to articulate what you bring or looking for experienced communications counsel around a specific challenge.

Choose the kind of support that fits or start with a discovery conversation and we’ll figure it out together.

3 Practice Areas,
1 Connected Approach

Book with J

  • A focused session for one career positioning or communications challenge.

    We might clarify a professional decision, sharpen how you describe your value, review how your story is currently showing up or strengthen one priority asset, such as a résumé, LinkedIn profile, bio, interview narrative or consulting pitch.

    You will leave with clearer direction, practical recommendations and a concise written plan for what to do next.

    Best for: A specific question or challenge that needs an experienced outside perspective but not a larger engagement.

    Includes:

    • One 60-minute coaching and strategy session

    • A concise one-page follow-up with observations, recommendations and next steps

    • Follow-up delivered within 3-5 business days

  • A short-term engagement for work that is bigger than one question—but does not require a complete professional reinvention.

    Across three coaching and strategy sessions, we will connect the dots across your experience, clarify what you want to be known for and develop the messaging behind your next move. We will then apply that strategy to one priority professional asset.

    Best for:

    A job search, leadership opportunity, career transition, consulting idea or professional story that needs greater clarity and stronger execution.

    Includes:

    • Three 60-minute coaching and strategy sessions

    • Review of your current professional positioning and materials

    • A concise positioning and messaging framework

    • 2-3 agreed-upon core deliverables

    • One consolidated revision round

    During our Discovery Session process we will select and scope the deliverables that will be most useful for your goals.

    Potential options include:

    • LinkedIn headline, About section and profile messaging

    • Professional or executive bio

    • Résumé summary and narrative positioning

    • Website messaging for one core page

    • Consulting capabilities one-pager

    • Interview and networking narrative

    • Personal value proposition and core messaging

    • Another mutually agreed career communications asset

  • A deeper engagement for people reshaping how their experience, ambitions and personal story fit together.

    This partnership combines whole-person coaching with professional positioning and career communications. Together, we clarify the direction behind your next move, identify the throughline connecting your experience and build the messaging and materials needed to support it.

    The work is shaped around your goals and may support a career transition, leadership evolution, consulting launch, job search or more visible professional chapter.

    Best for:

    A complex professional transition involving multiple decisions, audiences, opportunities or communications needs.

    Includes:

    • Five 60-minute coaching and strategy sessions

    • A comprehensive review of your professional positioning and visibility

    • 4-5 mutually agreed deliverables

    • One consolidated revision round

    During the first session, we will identify and confirm the 3-5 deliverables that will be most useful for your goals. Potential options include:

    • LinkedIn profile strategy and copy

    • Professional or executive bio

    • Résumé narrative, summary and positioning

    • Consulting capabilities one-pager

    • Website messaging framework

    • Interview and networking narrative

    • Personal value proposition and core messaging

    • Thought-leadership themes and content strategy

    • Professional visibility plan

    • Speaker introduction or leadership profile

    • Career-transition messaging toolkit

    • Other mutually agreed career communications material

    Your specific deliverables will be documented in a personalized scope of work before development begins.

    Deliverables will be selected and scoped together. The length and complexity of each item must fit within the overall engagement scope.

    Unless a different timeline is agreed upon, each deliverable will be provided within 5-7 business days of the session that informs the work.

Career Positioning & Personal Branding

  • A standalone 60-minute coaching session centered on one question, decision, transition, pattern or possibility.

    You do not need a perfectly defined goal before we meet. Bring what feels important, unresolved or difficult to see clearly. Together, we will explore what is happening, what may be underneath it and what you want to carry forward.

    Best for:

    A focused personal or professional issue that would benefit from reflection, greater clarity and a more intentional next step.

    The session may support

    • A career or leadership decision

    • Confidence or self-trust

    • A personal or professional transition

    • Motivation, habits or accountability

    • Boundaries, priorities or relationships

    • A recurring pattern you want to understand

    • A possibility you are not yet ready to dismiss

    Includes

    • One 60-minute virtual coaching session

    • A client-led, confidential coaching conversation

    • Space for reflection, exploration and appropriate challenge

    • Clear takeaways or next steps defined by you during the session

    This session may be available through:

    • Paid coaching

    • Approved trade or professional exchange

    • Limited community or pro bono coaching

  • A short-term coaching engagement for a defined goal, decision or transition that needs more than one conversation—but does not require a longer reinvention process.

    Across three sessions, we will explore the situation from more than one angle, identify what matters most and build momentum around the choices and actions that feel right for you. The space between sessions gives you time to notice patterns, test ideas and return with new information.

    Best for:

    A career decision, confidence goal, leadership challenge, personal transition or next step that would benefit from concentrated support and continuity.

    The sprint may support:

    • Making or acting on an important decision

    • Navigating a career or leadership transition

    • Rebuilding confidence after a setback

    • Creating stronger boundaries or priorities

    • Moving from overthinking into action

    • Developing a habit, routine or accountability structure

    • Working through a clearly defined personal goal

    Includes:

    • Three 60-minute virtual coaching sessions

    • A shared focus established during the first session

    • Reflection and accountability across the engagement

    • Optional between-session questions or practices

    • A final conversation to recognize progress and identify what comes next

  • A longer whole-person coaching engagement for people reconsidering what they want, how they want to live or work and what the next chapter could become.

    The work may explore career, identity, confidence, relationships, habits, values, personal priorities or several parts of life that are shifting at once. You set the agenda, and the engagement creates room for reflection, experimentation, accountability and growth over time.

    Best for: A larger life or career transition that cannot be resolved through one decision or a few quick conversations.

    Recommended structure: Six 60-minute sessions across three to six months

Whole-Person Coaching


Note: Each Career Positioning package includes a clearly defined level of coaching, communications development and revision support. Additional work is scoped separately. Writing, research, implementation and project work completed outside a consultation are included only when specifically outlined in the agreed scope.

Coaching Access: Paid coaching is available at the prices listed above. A limited number of approved trade/exchange and community or pro bono coaching opportunities may also be available.

  • A 60-minute working session to pressure-test an idea, sharpen a message or think through a specific communications opportunity or risk.

    The conversation may focus on communications strategy, executive visibility, public relations, LinkedIn, stakeholder engagement, messaging, positioning, GEO, AI use cases, presentations, speeches or written communications.

    Best for

    A defined question or challenge that needs experienced counsel, direct feedback and practical recommendations.

    Includes

    • One 60-minute virtual consultation

    • Advance review of one relevant item, when submitted ahead of time

    • Live discussion, feedback and strategic recommendations

    • Clear next steps identified during the session

    Writing, editing, research, implementation or document development outside the scheduled consultation is not included unless we agree to it separately.

    Duration: 60 minutes
    Price: $190

  • A customized engagement for communications work requiring additional strategy, development, writing or implementation.

    The scope is built around your goals, audience, timing and internal needs. Support may be project-based, ongoing or tied to a specific leadership moment, business priority or organizational change.

    Potential areas of support:

    • Executive positioning and visibility

    • Communications strategy and planning

    • Messaging and narrative development

    • Public relations and media strategy

    • Stakeholder and employee communications

    • LinkedIn and thought leadership

    • Speeches, presentations and talking points

    • GEO and AI communications use cases

    • Editorial strategy and written communications

    • Communications operations and planning systems

    How it works:

    We begin with a discovery conversation to understand the need, timing and intended outcome. From there, I will recommend a scope, set of deliverables, timeline and fee.

    Custom engagements begin after the scope and terms are agreed to in writing.

Corporate Affairs & Executive Visibility